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Legal Marketing

  • Allison Spence
  • Brenda Talbot
  • Lora Wegman

spence-allisonDigital Content Manager

Thompson Coburn

Allison Spence has more than 10 years of experience in legal marketing and journalism. After graduating from Drake University with a journalism degree, she held an internship at the Student Press Law Center before going to work at Missouri Lawyers Media as a reporter. In 2011, she joined Thompson Coburn as a communications manager, and now serves as digital content manager.

What led you to choose a career in the legal field?

I worked for several years as a journalist for legal publications and loved the intersection of journalism and the law. When an opportunity came up to join the marketing team at Thompson Coburn, I jumped at the chance to work more closely with attorneys. More than simply reporting the facts of a story, I now get the chance to flex all types of communications “muscles” – social media campaigns, advertising, internal communications, content marketing, and video and photography projects.

What is the best part of your job?

Working with the best legal marketing team in the country! I have learned so much from my colleagues and our CMO Anne Schuster about dedication, creativity, and what it takes to motivate and advocate for our attorney stakeholders.

What is your favorite thing to do away from work?

I love international travel and spending time with my extended family, who are spread across several states. I’m also a movie buff; my husband Cory and I try to catch a movie here and there when we aren’t chasing around our brilliant two-year-old daughter, CeCe.

Anything else you want people to know?

From my five short years spent within a law firm, I can say without any hesitation that it truly takes a village to keep a law firm going. I’m constantly amazed at the talented, cohesive team of administrative professionals who work tirelessly to support attorneys and the work they do on behalf of our clients. Whether creating a proprietary software program, following up on an invoice, conducting in-depth library research, managing the ins and outs of a major litigation, or making sure the light fixtures are replaced, it takes an army of dedicated professionals to support a successful law firm. They are the real heroes.

talbot-brendaMarketing Manager

The Simon Law Firm

Brenda Talbot’s experience in both communications and graphic design led to her latest career at The Simon Law Firm. Talbot, who holds master’s degrees in management and leadership and communication management from Webster University, worked at Harris-Stowe State University for several years. In addition to graphic design work, she crafted communications and marketing strategy for the St. Louis university. At The Simon Law Firm, she oversees the firm’s marketing strategies and plans. She is also responsible for the firm’s branding, advertising, social media and social media content.

What led you to choose a career in the legal field?

I’ve always been interested in the legal field and even contemplated a time or two about becoming an attorney.

What is the best part of your job?

I enjoy being part of a team of great legal professionals and attorneys.

What is the best career advice you’ve ever received?

Be authentic and diligent. If you put in the time and effort, you are certain to see results.

What is your favorite thing to do away from work?

I enjoy being with my family. I also have a very creative side and enjoy anything that allows me to express my creativity.

What is something that would surprise people about you?

I’m quite the carpenter and I’ve always had a passion for interior design. I relish in tearing things up to rebuild something beautiful.

wegman-loraMarketing Communications Specialist

Greensfelder, Hemker & Gale

Lora Wegman spent nearly 15 years in newsrooms before making the jump to legal marketing. She worked as an editor and designer at the Columbia Daily Tribune and Missouri Lawyers Media before joining Greensfelder, Hemker & Gale in April 2015. At Greensfelder, she manages content for the St. Louis firm’s website and social media, writes news releases, and more.

What led you to choose a career in the legal field?

Many of the skills I developed as an editor, such as being able to work quickly and accurately and decipher complex information, have been assets in this field, too. Plus, there are a lot of lawyers in my family, so the legal industry has always interested me.

What is the best part of your job?

When I can present a solution that saves an attorney time or helps land new business, that is always satisfying. Also, I like that I have the chance to work with such varied teams across the firm – I learn a lot, and it keeps things different every day.

What is the best career advice you’ve ever received?

Early in my career, I was hesitant about hiring a specific candidate because I worried his impressive experience meant he was “better” than me. My then-editor’s response was “So what?” It seems obvious now, but it was a great lesson: Surround yourself with talented people and learn from them.

What is your favorite thing to do away from work?

My husband and I enjoy going to plays and musicals, whether it’s at the Fox or a black-box theater. We also love the St. Louis Blues.

What is something that would surprise people about you?

I’ve created several wedding cakes and have an entire closet filled with cake-decorating supplies. It’s a great creative outlet.

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