Slam dunk: Spirits of St. Louis most profitable franchise in sports history

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Slam dunk: Spirits of St. Louis most profitable franchise in sports history

Published: August 1, 2011

Thirty-five years ago, what would become one of the greatest sports deals in history didn’t seem so remarkable. Sports Illustrated made no note of it. Neither did the hometown St. Louis Post-Dispatch. Most people thought the issue had been decided a month before, in June 1976. That’s when the National Basketball Association owners settled an antitrust ...

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