Sponsoring public events promotes branding 
Sponsoring events may not bring new clients to their waiting rooms, but attorneys agree that the publicity can only help a firm’s name recognition or reputation.
And benefits accrue, whether it’s a 350-lawyer firm hosting a series of entrepreneurship conferences or a solo practitioner sponsoring a free-throw shooting contest at a basketball game.
Sponsorships remain popular, even [...]
Attracting referrals
The Internet, television spots and phone-book advertising are relatively new tools for marketing law firms, but attorneys say that old standby – referrals – remains their best friend.
“Our two big sources of business are former clients and attorney referrals,” said Maurice Graham, a partner in Gray, Ritter & Graham, a St. Louis firm specializing in [...]
Doing well by doing good
Serving on the board of a local organization takes a time commitment and an understanding family. But according to attorneys who participate, the ends justify the means.
“I tell people that my civic involvement has been very much intertwined with my practice,” said Greg Wolf, partner with Shook, Hardy & Bacon in Kansas City. “I view [...]
V&S Search
With Missouri Lawyers Media’s V&S Search, subscribers can research verdict patterns and recent history throughout the state. The details available within the search will help you inform settlement discussions and learn more about a particular county, court, judge, expert or opposing counsel.
Click here to start your search.
