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Ad company wins $6.9M verdict against Yahoo

In Texas, a St. Louis firm challenges Internet giant for using online advertising company's idea

An Internet advertising company won nearly $6.9 million after a federal jury trial in Texas of its patent lawsuit against corporate giant Yahoo Inc. The Newport Beach, Calif.-based company, Creative Internet Advertising, alleged it offered a demonstration of its technology in a sales pitch to Yahoo while its patent application was pending. But the Internet search ...