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Bar’s board OKs minor ad rule changes

Several ideas rejected after lengthy debate

It took a protracted debate about how to structure the debate, but eventually The Missouri Bar Board of Governors approved some modest changes in advertising rules. The board rejected several controversial ideas Wednesday. Among the rejected rules were those preventing ads from vilifying opponents or including celebrity endorsements. The board also turned down a rule setting a precise definition of conspicuous disclosure of the mandatory disclaimer and another requiring direct mail solicitations to tell consumers how to contact the Office of Chief Disciplinary Counsel.