“I think I’d just put Brown & Crouppen on it,” he said, laughing.
Though he’s held other jobs, that entry would make sense. Crouppen has spent a decade and a half with the firm his father Terry Crouppen started with Ron Brown in 1979 and which has since become nearly a household name in local personal-injury law. He was named a partner in 2012. Three years later, he took on his role as managing partner with partner Ed Herman.
Originally, the New York Law School graduate considered representing musical artists as a talent agent. Later, he joined an online enterprise during the heady days of the what he described as the “internet gold rush.” But the law was in his blood, and ultimately he came home to St. Louis and the family firm.
“I think some of it was just hardwired,” he said. “I’ve always had a real problem with people being taken advantage of.”
In addition to its reputation as “the winningest plaintiffs’ law firm,” Brown & Crouppen also prides itself on its inclusion efforts, particularly its celebration of Black History Month which Crouppen said included sharing informational cards on important figures in black history and holding a firmwide luncheon and speaker on the issue of diversity.
That philosophy also informs the firm’s hiring practices. Crouppen said that in the firm’s early days, diversity seemed to flow naturally from the inclusive mentality of the organization. But recent initiatives also have included adding a committee to specifically address the topic.
“As we grew, we realized that with over 200 people, we really had to be more intentional about our culture,” he noted. “We realized we could do better and have increased our efforts in this area to take what we already considered a great workplace and challenged ourselves to do more.”
Crouppen has taken a leading role in the effort, according to those who know him.
“This is an issue he believes in, and the changes are important to him, not because it looks good to outsiders or makes good business sense, but because it is the kind of world he wants for his daughters,” a nominator wrote of Crouppen.
He said his ethos is a simple one — whether he’s engaging with clients, employees or community members.
“I think if you treat everyone respectfully and like they matter, generally you’ll be treated that way in return,” he said.