Legal Marketing: Digital Marketing Manager, Finney Injury Law
MeLinda Horrell manages all things marketing and communications for Finney Injury Law in St. Louis, working daily on branding, messaging, and relationship-building with clients, attorneys and the community.
Horrell previously had worked in marketing in industries ranging from education to restaurants before entering the legal community in 2019. She earned her degree in public relations from Webster University in 2008.
“MeLinda has shown a true dedication to the firm and what it means to be a team player; she has embraced challenges and new territory,” her nominator wrote.
What have been your key accomplishments in this role?
In 2020, our firm felt we could do more to support our community. I developed an academic scholarship for students from underrepresented communities in the legal profession to help them achieve their educational goals. Last year, we awarded over $17,000 in scholarship money to deserving college and law students.
What led you to choose a career in the legal field?
I choose to use my talents to help others. Working as a marketing professional in the legal industry allows me to do that.
What is the best part of your job?
Every day I feel fortunate to work with such talented individuals who encourage me to learn, grow and try new ideas, regardless of the outcome. Everyone here really has a passion for helping others. I feel grateful to be a part of that.
What is the best career advice you’ve ever received?
It’s OK if your 5-year or 10-year plan doesn’t go as planned. Life has a way of putting you where you need to be at that moment and time.
What is something that would surprise people about you?
I dreamed of becoming a Radio City Rockette when I was young.