Lee Iacocca, engineer of Chrysler’s turnaround, dies at 94
Lee Iacocca, the auto executive and master pitchman who put the Mustang in Ford’s lineup in the 1960s and became a corporate folk hero when he resurrected Chrysler 20 years later, has died in Bel Air, California. He was 94. Two former Chrysler executives who worked with him, Bud Liebler, the company’s former spokesman, and […]
Lee Iacocca, engineer of Chrysler’s turnaround, dies at 94
Lee Iacocca, the auto executive and master pitchman who put the Mustang in Ford’s lineup in the 1960s and became a corporate folk hero when he resurrected Chrysler 20 years later, has died in Bel Air, California. He was 94. Two former Chrysler executives who worked with him, Bud Liebler, the company’s former spokesman, and […]
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