“The creativity and innovation, particularly with what we’ve done in the last 10 years or so, has really been amazing,” said Mark, associate general counsel and a graduate of University of Iowa College of Law.
In her role, Mark handles all of the company’s employment-law issues worldwide. She oversees litigation and arbitration, counsels human-resources employees and managers on performance management and trains them on trends in employment law.
“Hallmark is a great place to work. We really value our employees, which makes my job as an employment attorney really easy. We have a really good, strong HR department, managers and employees,” she said.
The range of her responsibilities means Mark rarely has a typical day, but she loves the variety — even if a new situation presents itself at 5 p.m. on a Friday.
“I’m always learning,” she said. “I never repeat the same thing twice. That’s very exciting and really pushes me forward.”
In 2010, when the company began to look at ways it could remain competitive in an increasingly tech-focused world in connection with its business-transformation initiative, Mark was active in helping to put the right team in place to lead Hallmark into the future.
“The internet was our biggest challenge and competitor at that point, with eCards versus mailed cards,” she said. “We decided to really enhance our creativity. We have different offerings to meet millennials. We have cards in vending machines. We have a lot of offerings for minority populations and same-sex marriages. It’s really been interesting to see all of the different things we’ve done.”
Through the past several years, Mark also has spent time lobbying in Jefferson City on behalf of Hallmark to support legislation that the company believes would benefit the business community in Missouri.
The company and its subsidiaries have experienced many successes in recent years. Crayola has seen the expansion of its Crayola Experience interactive facilities and benefited from the boom of interest in adult coloring books. Crown Media is experiencing a serious boost in popularity with its Hallmark Channel original programming, which has become binge-worthy for people of all generations.
“If I had a dime every time someone asked me to be an extra in one of their movies,” Mark said with a laugh. But alas, that is one responsibility she does not handle.